Brazillian cherry wood has grown to be of the most popular hardwood flooring materials on the market, and for good reason. For starters, it's a beautiful hardwood with a unique, color and grain. Secondly, it's one of the strongest, most durable hardwoods you can purchase, oak included. And, finally, it's also considered a green building material, since it can be sustainably harvested. All these qualities add up to one thing: one of the best hardwood floors you can buy.
What Does Brazillian Cherry Look Like?
Perhaps the biggest draw of this wood is its appearance. It really is one of the most beautiful hardwoods you can purchase. Its color ranges from rich orange to a deep, reddish brown, contrasted by intricate dark grains that cross the wood in straight runs and flowering patterns. And if you think it looks good when you first install it, just wait a few months. Like other varieties of cherry, the color of Brazillian cherry hardwood will deepen and darken with age. It's one of the few hardwoods that keeps looking better as time passes, rather than things working the other way around.
View Brazillian cherry photos here.
Twice as Strong as Oak
While oak is the gold standard of hardwood flooring, and generally considered to be one of the toughest hardwoods on the market, it doesn't stand a chance when compared to Brazillian cherry hardwood. The truth is that Brazillian cherry wood, also called jatoba, is almost twice as strong as red oak. That means it is twice as resistant to scratches, scrapes, and dents, as well. On the downside, if you're a home handyman, it also means you might want to hire a flooring contractor to install it. The denser a hardwood is, the more likely it is that your flooring planks will shift and pull apart over time, especially if not installed correctly. Hiring a flooring contractor to put down your new floor is the best way to insure against bigger flooring problems down the road.
An Eco-Friendly Hardwood?or Is It?
A final reason that this wood is so popular for hardwood flooring is the fact that it's also considered a green building material when harvested in a sustainable manner. A quick caveat, however. Check to make sure your Brazillian cherry wood is being harvested responsibly. Unfortunately, a significant portion of this wood that is sold in the U.S. does not meet green building standards. If you are drawn to this hardwood because of its eco-friendly potential, check to make sure you're buying wood with a LEED qualification of MR7, designating it as a Certified Sustainably Harvested Wood. If you don't, there's a good chance you're purchasing wood that was illegally culled, meaning you're actually supporting anti-environmental logging, rather than sustainable practices.

Matt Goering, formerly a carpenter and house painter, is a freelance writer for the home improvement industry who has published over 600 articles.